Internet Marketing (SEO/SEM)

So, What is Internet Marketing?

Internet marketing (SEO/SEM) is the marketing of products and services primarily through the Internet. This option is quickly increasing in popularity due to a higher ROI (Return on Investment) and a wider potential audience; local and global. Additionally, Internet marketing also includes the design, implementation and analysis of digital customer data management and electronic customer relationship management (ECRM).

Why you may need this?

The popularity and importance of Internet marketing strategies has increased as globalization and access to the internet flourished. As such, more and more companies are seeking cost effective measures to increase traffic to their site. A strategic and customized internet marketing strategy helps convert visits on your site to leads and customers. It is highly essential to develop such plan that matches your specific needs to realize the highest ROI.

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A good SEO/SEM strategy can generate mutlible referrals to your site

Why us?

TechD can help you develop an internet marketing strategy that best caters for your budget and target goals. These goals may range from increasing your sales to keeping and engaging new users. Inclusive of great website design, this can be achieved through:
  <img style="vertical-align: middle;" alt="red-check-mark-2" src="images/stories/red-check-mark-2.png" height="34" width="34" />Search Engine Optimization (SEO)                                        <img style="vertical-align: middle;" alt="red-check-mark-2" src="images/stories/red-check-mark-2.png" height="34" width="34" />Search Engine Marketing (SEM)/Pay Per Click (PPC) advertising 
  <img style="vertical-align: middle;" alt="red-check-mark-2" src="images/stories/red-check-mark-2.png" height="34" width="34" />Behavioral Targeting                                                             <img style="vertical-align: middle;" alt="red-check-mark-2" src="images/stories/red-check-mark-2.png" height="34" width="34" />Expert Content Writing
  <img style="vertical-align: middle;" alt="red-check-mark-2" src="images/stories/red-check-mark-2.png" height="34" width="34" />Strategic Email Marketing                                                     <img style="vertical-align: middle;" alt="red-check-mark-2" src="images/stories/red-check-mark-2.png" height="34" width="34" />Targetted Social Media Marketing (SMM).
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TechD can help you develop an internet marketing strategy that best caters for your budget and target goals. These goals may range from increasing your sales to keeping and engaging new users. Inclusive of great website design, this can be achieved through the following services.

Search Engine Optimization (SEO)

SEO A low cost way to build your website’s organic search engine rankings and effectively drive visitors to your website is through SEO. Once successfully implemented, it will improve the volume and quality of traffic to your website. SEO includes page design/redesign, html or code editing to both increase the relevance of specific keywords and metatag and to remove barriers to search engine indexing. Additionally, this is web optimization is achieved through high quality back links through diretory, forums, blogs, listings and postings. SEO is a way to attract search engines as users search for similiar services you offer. We offer SEO services as a stand alone service but can be integrated with SEM strategy. Let us discussed what strategy may be the best for you.

Search Engine Marketing (SEM)

SEM Search Engine Marketing (SEM) or primarily paid marketing like Per Per Click (PPC), Paid Inclusion, Contextual Advertising, etc. works well when immediate and wide range results from online marketing is needed. Clients can set a budget for geo-targeted online ads which is automatically monitored and optimized. Similiar to this is the commission base ads paid directly to the users and ad base sites called affiliate marketing that can build a network of referrals, through behavioral targeting or selected postings. Developing and SEM strategy usually will include SEO analysis and planning. Let us develop a plan that best suits your needs.

Basic SEM vs SEO Visual Comparision

Content Writing

content_writing “Content is King”. These includes “on” and “off” page postings. Blogs, forums, web page content, new release and social media postings are all unqiue but can be targeted to achieve success in your internet marketing campaign. Relevant, high qualtiy and ample content increases your ability to captivate visitors and turrn them into clients or frequent users. TechD can assists you to generate content and articles to acheive your online marketing goals.

Email Marketing

Consequent to designing exciting, dynamic html email templates, TechD can manage your email marketing campaign that analyzes and reports on its effectiveness. With this information, further campaigns can be retailored and optimized to ensure your increase returns.

Social Media Marketing (SMM)

Business can freely or cheaply capitilize on the social engine platforms which are higly optimize for SEO. For a you to begin working with us, we will first discuss and understand your business goals and develop a personalized plan that best meet your needs.